Until the 1990s, women were excluded from clinical trials, their hormonal fluctuations deemed “too complicated and expensive.” Today, hormones still lack the attention they deserve—even from women.
66% of women
say they have never tested their hormone levels either at-home or at a doctor’s office.
4 in 10 of women
think their symptoms are not “serious enough” to address
1 in 3 women
have taken a sick day due to hormonal health issues
The symptoms are there—but women still fall silent. Even if:
76%
experience persistent fatigue or low energy
77%
suspect they are transitioning into menopause
91%
have acne, hair loss, or similar issues
68%
get severe symptoms like pain or hot flashes
73%
have irregular or absent cycles
Even women who “follow the thread”—struggle to get answers.
Late diagnoses
It takes up to 2 years to diagnose PCOS, Endometriosis, and other fertility cases.
The high cost
Testing is inaccessible to many.
Hormones remain disconnected from our daily lives
Until the 1990s, women were excluded from clinical trials, their hormonal fluctuations deemed “too complicated and expensive.” Today, hormones still lack the attention they deserve—even from women.
~$196 billion in economic damage
24% of women have left or have considered leaving work due to hormonal health symptoms. This could result in a $196 Billion loss from reduced productivity alone.
57% of people
feel that discussing hormonal health is taboo in their community.
Pulling the thread—uncovering the real numbers
The numbers show a staggering disconnect: millions of women are living with untested, unresolved—and many times, ignored hormonal health symptoms.
Download our report to understand why reconnection is urgent. Share it with your friends and loved ones 💚
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Would life be different with hormone education?
Behind the data are always real stories. Help us and thousands of women reweave the connection with our hormones. Share your video or testimonial and use hashtag #SHAW
From Stigma to Understanding: 120 Years of Hormonal Health
120 years ago, the term ‘hormone’ was coined. Since then, we’ve made incredible strides in science and medicine—but societal stigma has held us back. This week, we’re changing that.
1905
Discovery of Hormones
1921
Insulin Discovery
1930s
Steroid Hormones Identified
1943
Thyroid Hormone Therapy
1950s
Oral Contraceptives Developed
1970s
Radioimmunoassay Invented
1980s
Hormone Replacement Therapy (HRT)
2000s
Genetic Insights into Hormonal Disorders
2010s
At-Home Hormone Testing
2020s
AI-Powered Hormonal Health
1905
Discovery of Hormones
1921
Insulin Discovery
1930s
Steroid Hormones Identified
1943
Thyroid Hormone Therapy
1950s
Oral Contraceptives Developed
1970s
Radioimmunoassay Invented
1980s
Hormone Replacement Therapy (HRT)
2000s
Genetic Insights into Hormonal Disorders
2010s
At-Home Hormone Testing
2020s
AI-Powered Hormonal Health
From Stigma to Understanding: 120 Years of Hormonal Health
120 years ago, the term ‘hormone’ was coined. Since then, we’ve made incredible strides in science and medicine—but societal stigma has held us back. This week, we’re changing that.
1905
Discovery of Hormones
1921
Insulin Discovery
1930s
Steroid Hormones Identified
1943
Thyroid Hormone Therapy
1950s
Oral Contraceptives Developed
1970s
Radioimmunoassay Invented
1980s
Hormone Replacement Therapy (HRT)
2000s
Genetic Insights into Hormonal Disorders
2010s
At-Home Hormone Testing
2020s
AI-Powered Hormonal Health
1905
Discovery of Hormones
1921
Insulin Discovery
1930s
Steroid Hormones Identified
1943
Thyroid Hormone Therapy
1950s
Oral Contraceptives Developed
1970s
Radioimmunoassay Invented
1980s
Hormone Replacement Therapy (HRT)
2000s
Genetic Insights into Hormonal Disorders
2010s
At-Home Hormone Testing
2020s
AI-Powered Hormonal Health
Let’s reweave the thread—for the future of women’s health.
See the top future trends in hormone health that American women are excited about:
36%
All-in-one health apps combining hormone, fitness, nutrition data for better advice
32%
Wearable devices that track your hormones in real time
31%
Customized supplement formulas tailored to your unique hormone changes
30%
Wellness plans customized based on your DNA and hormone levels
25%
Easy, lab-grade at-home tools for daily hormone tracking
19%
Telehealth platforms that combine virtual consultations with your real-time hormone data
17%
Early menopause transition prediction tools for proactive health management
14%
AI-powered health assistants offering personalized tips, reminders, and predictions
How to thread the gaps in hormone health awareness
At Mira, we highlight the new possibilities technology offers for tracking hormones—backed by science.Because hormones should be:
Visible
Easy to measure
and actionable
Together, we’re reconnecting women with the vital thread of their health—and creating a future where no hormone is left behind.
MD, FAGOG, Co-Founder and Co-Director at Olive Fertility Center
“Closing the gap won't happen overnight, but a good place to begin would be to ensure that women are in the decision-making roles when it comes to health care research & policy, and that funding for medical research in female health is abundant”
Brittany Barreto
PhD Best Selling Author of Unlocking Women's Health
“Femtech innovations like Mira are pivotal in democratizing access to hormonal health assessments, making it as fundamental and accessible as checking blood pressure. By simplifying and destigmatizing the process of hormonal testing and balancing, we empower women to take proactive steps toward health, fostering a culture where hormonal health is neither overlooked nor underestimated.”
The thread is no longer missing—it’s in your hands
